Brand Identity System
Selected from nature.
Woven for warmth.
博选天然，鸣暖人居
01 — The Name
To seek widely, and then to be heard clearly.
博 speaks of breadth — of travelling to the source, knowing a fibre before choosing it, gathering the best of many places into one house. 鸣 speaks of voice — of sounding out, of being heard well beyond the room where you began.
BOMING is a home-textile house that does both. It sources natural cloth and filling from the regions that make them best, then makes one quiet claim about what it sells: 博选天然，鸣暖人居 — gather what is natural, let warmth reach the home.
“Every bed is a small climate. Our work is to make that climate gentle.”
Long-staple cotton, flax, wool and down, chosen at origin and tested before a single metre is cut.
Cut, sewn and finished by hands that have made bedding for decades. Detail is a form of hospitality.
The measure of the work is not a spec sheet but a body, warm and asleep, in the third hour of the night.
02 — The Mark
Each route begins with the same two letters and ends at a different temperature: field green, seal gold, pine depth, ember bronze.
Concept 01 · Field Green
A single olive letter B folds into a bird in flight. The wing becomes the upper bowl; the beak lifts the ascender into a point of light.
Concept 02 · Seal Gold
B and M interlock inside an eight-sided seal, drawn so the crossing strokes read as two hands meeting.
Concept 03 · Pine Depth
Four lowercase b’s overlap into a four-petal bloom — or a quilt stitch seen from above, ring closing on ring.
Concept 04 · Ember Bronze
A bird rises out of the counter-form of a B, wings open, drawn in bronze and gold.
03 — Colour
The palette is taken from the materials themselves — linen, hemp, pine shade, sunrise on stone. Gold is the light, never the field.
Click any swatch to copy its value.
04 — Typography
Latin — geometric sans
BOMING
INTERNATIONAL · 博鸣
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
The Latin wordmark is set in a geometric sans with generous tracking, so the name reads as a material rather than a shout.
Chinese 博鸣 is set in a Song face: thin horizontals, heavy verticals, the rhythm of woven thread. The two scripts are never mixed at the same weight — the Chinese holds the texture, the Latin holds the air.
Body text stays quiet. One sans, three weights, leading set wide enough to feel like a well-made bed.
05 — In Use
Photography treats the bed as landscape: linen in weather, warmth at the edge of a cold view.
博选天然，鸣暖人居
Gather what is natural. Let warmth reach the home.
Company registration — BOMING INTERNATIONAL TRADE SDN. BHD. →